Tobin Trevarthen is a Narratologist who designs strategic narratives for both global corporations and senior executives seeking to elevate their impact on the world. He is the founder of Spatial Shift, a Narrative Design Lab that has been innovating narrative design approaches since 2014. His corporate work spans 50 global companies ranging from stealth start-ups to Walmart. His executive work spans 27 to 67-year-olds from Managers to CEOs to Neurodiverse individuals. Tobin refers to his career in three stages - ⅓ working for Fortune 100’s (in a road less traveled capacity), ⅓ working in start-ups created to disrupt the status quo, and the next ⅓ working to pioneer life in a post-COVID world with his time tested Narrative Playbook design. This evolution has found Tobin thriving in the intersection of humans, leadership, and a dynamically changing work environment. He is the co-author of Narrative Generation and is working on his 2nd book for a 2024 delivery.